The brand «Yamal Iri – Grandfather Frost of Yamal» was recognized the best on the international contest
15:42 5 ноября 2015
Категории: News in English
The brand «Yamal Iri – Grandfather Frost of Yamal» of the establishment «Yamal-Tour» became the winner of the first international contest «Tourism Brand: Best Practices 2015».
Its results were summed up on the 5th international tourism forum «Visit Russia» in Yaroslavl.
It is planned to publish the catalogue of the best tourism brands of Russia, which will be distributed in tourist informational centers and tourist administrations of Russian regions.
Besides, Alina Khamidullina with the project «Yamal. Territory of extreme» was awarded with the diploma of the winner in the nomination «Student Concept» (project of tourism brand), as the department of youth policy and tourism of Yamal-Nenets Autonomous Okrug informs.
The contest allowed finding the most effective projects on development of Russian tourism in conditions of new opportunities. The international jury discussed 67 brands from 19 regions of the Russian Federation. The experts from Russia, Belarus, Latvia, Uzbekistan, Spain, Great Britain and Hungary marked originality and conceptual elaboration of all the projects.