The extreme geographical point of the continental Europe was marked in Yamal

The European and Russian tourism community received the long-awaited geographical and tourist brand. This is the fourth, the eastern point of the project “Extreme geographical points of the continental Europe”.

Its official address approved by the Institute of geography of the RAS is the following: Russia, the Polar Urals, the massif of the Nogodoyakha Mountain. The administrative position is the following: the border of Yamal-Nenets Autonomous Okrug with the Komi Republic. The extreme eastern point of Europe was defined in 2013 – 2016 by enthusiasts of Yamal in cooperation with the Institute. This information was given to a correspondent of IA “Sever-Press” by the author of the project, a geologist from Salekhard Ivan Popov.
The geologist explains that the new geographical and tourist brand is of the same level, as the long defined south point “Point Marroqui” in Spain, the western point of “Cabo da Roca” in Portugal and the northern point “North Cape” in Norway.
In the opinion of Ivan Popov, appearing of the All-Russian and European geographical and tourist point in the Polar Urals will surely attract attention of tourists to the unique region of the Arctic. In this situation Yamal is in the most advantageous position. The absolute majority of unique natural objects are concentrated exactly in the Yamal part of the Polar Urals. They will provide attractiveness and interest at deciding about visiting of the point “The extreme eastern point of Europe on the continent”. Appearing of a significant brand is important for the Polar-Urals Natural Park established in 2014.
The relevance of the done work was appreciated by professionals. The deputy head of the Federal Agency for tourism Sergey Korneyev says that fulfillment of the project on defining of the extreme eastern point of Europe and its promotion as a Russian tourist brand is not only a powerful stimulus for complex development of the Polar Urals but also a good example of professional marketing of territories for other regions of Russia.