From Berlin to Shanghai. Yamal will present tourist products: ethnography, the Polar Urals, Aurora Borealis
9:23 6 марта 2018
Категории: News in English
This year Yamal will present its tourist potential on five international exhibitions in Moscow, Berlin and Shanghai. This information was given to a correspondent of the news agency “Sever-Press” in the regional department of youth policy and tourism.
One of the largest exhibitions in Europe – ITB Berlin will take place from the 7th to the 11th of March in Berlin. The presentation of the Yamal tourist brand will be organized on it.
Presence of Yamal on the exhibition is timely — increased interest of people from Germany, Austria and Switzerland to Yamal is observed during the latest years. Representatives of tourist industry of the region are going to Germany to establish new business contacts with tourist business working on the Russian direction, as it is told in the specialized department.
In Moscow tours to Yamal will be presented on three exhibition platforms — in March on “Intourmarket” and the international exhibition “Travel and tourism”, in September — on the forum-exhibition “Rest/Leisure 2018”. One of the largest exhibition areas dedicated to tourism behind the Polar Circle will be organized on “Intourmarket”. This year the stand will present the northern coloring — a choum in full size (a tent covered with reindeer hides, dwelling for nomads, reindeer herders, it is similar to a tepee), there will be the meeting area; it will be possible to taste northern fish and arctic berries, brand beverages of berries. Ethnography is a unique product. The representatives of tourist industry of Yamal focused the accent exactly on this direction.
The regional authorities are also planning to participate in the exhibition in China in November. The largest tourist exhibition in the Asian region “China international Travel Mart” will take place in Shanghai from the 9th to the 11th of November. For the first time Yamal is participating in the exhibition as a part of the unified national stand of Russia. For the delegation of Yamal this is rather an information visit with long-term planning – the specialists will study prospects of coming to the Chinese market. After all, work with Chinese tourists is important for Russian tourist business, people of China were the leaders on inbound flow to our country in 2017.
Last year the tourist flow to Yamal made more than 140 thousand tourists. According to the preliminary estimates, the arctic region was visited by about 4000 foreigners from 25 countries, including Switzerland, Germany, Australia, the USA, Great Britain, Belgium, Canada, India, Slovenia and China.