Salekhard will host the holiday of fashion. The winners will receive super prizes
15:52 6 декабря 2018
Категории: News in English
On the 7th and 8th of December residents of Salekhard and guests of the capital will be able to see the results of work at the final fashion show of the project “Yamal – the center of arctic fashion”. At the press conference held on the 6th of December in the news agency “Sever-Press” the organizers of the project told about how it was implemented, what they planned to see from the participants and gave information about the final of the project. The questions of journalists were answered by the organizer of the contest “Yamal – the center of arctic fashion”, a fashion expert, the jury member Nelly Brener, the Head of Communication in Studio DModa Romina Toscano, a photographer and the director Marco D’Amico and members of the jury – a deputy of the Legislative Assembly of Yamal Yelena Laptander, a stylist, the director of the show Nadia Aley, a member of the all-Russian organization “The Union of Artists of Russia” Andrey Vakhrushev.
18 designers of Yamal reached the final. They prepared their exclusive collections for the presentation. In addition, during two months they passed intensive online training on history of fashion, business promotion, current trends in fashion industry and other areas.
“This project is very important for us, because we are for the first time in such a unique region, and in fact there are many talented artists. We are happy to look at their collections, to reveal and help them”, Nelly Brener said.
She told about the stages of the contest, online training of the participants, preparation for the final fashion show. The fashion expert underlines that the world today tends to Russian aesthetics, therefore, the collections by the designers of Yamal will arouse interest.
Andrey Vakhrushev and Yelena Laptander spoke about significance of the ethnic component in the works by the contestants, and Nadia Aley is sure that the collections by the designers of Yamal will be in demand not only in Russia but also in Europe. The guests from Italy Romina Toscano and Marco D’Amico, who had come to Yamal to find something new and interesting, also spoke about interest in Russian fashion.
At the end of two days of the fashion shows the jury will determine the winners in three categories. The winner in the nomination “Traditions” will receive a grant for creation of own collection, in the nomination “Adaptation” – the show of the debut collection on the podium of the contest of young designers “Admiralty Needle” in St. Petersburg. The best contestant in the nomination “Trends” will be able to sell own collection in the ADRESS boutique in St. Petersburg. In addition, Yelena Laptander established her special prize. By the results of the show she will announce who will receive it.
The festival will include the dialogue platform “Opportunities for development of modern young designers of arctic territories”. Together with experts from Italy Romina Toscano and Marco D’Amico its participants will discuss the situation on the Russian fashion market, demand for domestic aesthetics abroad.
More detailed information about the project and the shows can be found on the official page of the news agency in the social network Vkontakte: https://vk.com/severpress.