The white reindeer will become the tourist brand of Tazovskiy district

The white reindeer (“ser ty” in Nenets language) — the image of wellbeing and good luck – will become the permanent symbol of the Reindeer Herder’s Day in Tazovskiy district. Representatives of state and tourist structures agreed about it within the open seminar on peculiarities of forming of the tourist product. The following representatives participated in it as experts: the chairperson of the Yamal-Nenets regional branch of the All-Russian organization Delovaya Rossiya Andrey Kolesnikov, a specialist on public relations and advancement of territories, the author of the projects “Fairy-tale map of Russia” and “Tasty map of Russia” Aleksey Kozlovskiy and an archeologist, candidate of historical sciences, a teacher on the chair of service, tourism and hospitality industry at Tyumen State University Alexander Tkachyov.

It is planned to reformat at once two large holidays by giving them the bigger tourist attractiveness for representatives of neighbor regions. If the Reindeer Herder’s Day receives a new symbol, then the Day of Indigenous Peoples of the North will be conducted in absolutely new format – the meeting of three ethnic groups, in which Nenets, Selkoup and Khanty peoples will participate.

According to Andrey Kolesnikov, the prospects of tourism development in Tazovskiy district are connected with event tourism – yearly celebration of the Reindeer Herder’s Day (the end of March) and the Day of Indigenous Peoples of the North (on the 9^th of August).

The public organization Delovaya Rossiya is extremely interested in development of all directions of tourism – event, gastronomic, historical and cultural. It is planned actively to help in cooperation of the authorities and representatives of tourism. The series of souvenirs with the folkloric characters of the Polar Region – the Girl Sikhirtya and Ser Tadebya (“White Shaman” in Nenets language) will be issued, as Andrey Kolesnikov notes.

The participants of the seminar underlined significance of archeological researches being conducted in Tazovskiy district, as the board of strategic communication at Tyumen State University informs.  

“Use of archeological resources in event tourism highlights Tazovskiy with benefit among all the districts of Yamal-Nenets Autonomous Okrug. We, as representatives of the chair of service and tourism at Tyumen State University, are ready to cooperate in development of archeological and event tourism, and Tazovskiy museum of local lore can be considered an example of organizing of a regional museum”, as candidate of historical sciences, the representative of Tyumen State University Alexander Tkachyov said.