The direct line with the governor of Yamal stepped to the future

VCIOM (Russian Public Opinion Research Center) conducted the survey among population of Yamal during the direct line with Dmitry Artyukhov. It was broadcasted the 23^rd of December, from 16:00 to 18:00.

According to the survey, 72% of respondents are satisfied with the governor’s answers. Annual direct lines with the head of the region are watched by 59% of respondents. 64% of respondents agree with benefits and necessity of communication of the governor with population within the direct line.

Personal accounts of Dmitry Artyukhov in social networks “Vkontakte” and “Instagram” became new platforms for broadcasting. In total there were more than 60 thousand views of the live broadcast of his dialogue with citizens. Since the end of the broadcast the video has gained additional 42 thousand views.

High interest was marked among those, who watched the direct line on TV — 12% of respondents, according to the results of the sociological research of VCIOM. About 3% followed the event in TV news releases. As we should remind, the direct line was broadcasted on the TV channel “Yamal-Region”, TV companies “MiG” (Noyabrsk), “Impulse” (Noviy Urengoy), Nadym television studio, TV channel “Noyabrsk-24”.

“Use of social networks by Dmitry Artyukhov for communication with population is a unique case in Russian practice. This is not just increase in audience in the regional segment; it is the conversation with the future. Holding of direct lines in social networks in a few years will be mandatory for governors, you will see. Thus, in this sense Artyukhov is ahead of other governors on 3-5 years. In traditional media the broadcast also took place with good results, thus, the older generation also stayed satisfied. Few of governors receive as much benefit from live broadcasts as the governor of Yamal”, a political scientist Alexander Belousov said.